Privacy Policy

1. Who we are

Upbird is owned and operated by Muzzlab Technologies, a business registered in Nigeria ("Muzzlab", "we", "us"). Muzzlab is the data controller for the personal data described in this policy. You can contact us at [email protected] .

This policy applies to upbird.ai, getupbird.com, our apps and related services (the "Service").

2. What we collect

Information you give us

• Account details: name, email address, password (stored in hashed form) or sign-in through Google or Apple, and company name.
• Product information: the links, files and notes you add, and the Brief Upbird creates from them.
• Settings and approvals: budgets, limits, blocked words, and the drafts you approve, edit or reject.
• Billing details: handled by our payment processor. We keep your plan, invoices and limited card details such as the card type and last four digits.
• Messages: anything you send to our support team.

Information from accounts you connect

• Profile and page details, access tokens, the posts and ads Upbird publishes, and their performance (such as reach, views, clicks, spend and conversions) from platforms such as Meta, TikTok, LinkedIn, X, YouTube and Google Ads.
• If you connect website analytics or an app store account, aggregated visit, install and conversion figures.

Information collected automatically

• Device and log information, such as IP address, browser type, pages viewed and errors.
• Cookies needed to keep you signed in, and analytics cookies if you allow them. See Cookies.

3. How we use it

• To provide the Service: build your Brief, create content, publish it, manage ads and report results.
• To secure accounts and prevent fraud and abuse.
• To process payments and provide support.
• To improve the Service, using aggregated or de-identified usage data where possible.
• To send service emails and, if you opt in, product updates. You can unsubscribe at any time.
• To comply with legal obligations.

Lawful bases. We process personal data to perform our contract with you, for our legitimate interests in running and securing the Service, with your consent (for example, marketing emails and analytics cookies), and to comply with legal obligations. This applies under the Nigeria Data Protection Act 2023, the UK and EU GDPR, and similar laws.

4. Automated content generation

To create Briefs, drafts and suggestions, we send your product information, Brief and performance summaries to the AI model providers we use. They process this data on our instructions and are not permitted to use it to train their own models. We do not use your content to train models that serve other customers. If you turn on approvals, nothing is published until you approve it.

5. Google user data

If you connect Google services such as Google Ads, YouTube or Google sign-in, Upbird's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We use Google user data only to provide the features you have asked for. We do not sell it, use it for advertising unrelated to your account, or allow people to read it except with your permission, for security purposes, or where required by law.

6. Social media and advertising platform data

Data from Meta, TikTok, LinkedIn, X and other platforms is used only to publish, manage and measure content and ads for you, in line with each platform's developer terms. Access tokens are encrypted, and we request only the permissions needed for the features you turn on. You can remove Upbird's access in Upbird or in the platform's own settings at any time.

7. Who we share it with

We do not sell or rent personal data. We share it only with:

• Platforms you connect, when Upbird publishes content or manages ads for you.
• Service providers that process data for us under contracts requiring them to protect it and use it only on our instructions:

A current list of our service providers is available on request at [email protected].

• Professional advisers, such as lawyers and accountants, where needed.
• Authorities, where required by law or to protect rights and safety.
• A buyer or successor, if Upbird or Muzzlab is involved in a merger, acquisition or sale of assets, in which case we will tell you.

8. How long we keep it

• Account information, Brief and content: for as long as your account is open.
• After you delete your account: deleted from our live systems within 30 days and from backups within 90 days.
• Platform access tokens: deleted as soon as you disconnect the platform.
• Invoices and tax records: for as long as the law requires, usually up to 7 years.
• Server logs: up to 12 months.

9. Security

We encrypt data in transit and at rest, store access tokens with additional encryption, restrict staff access to those who need it, and review the security of our service providers. No system is completely secure. If a personal data breach is likely to affect you, we will notify you and the relevant authorities as required by law.

10. International transfers

Muzzlab is based in Nigeria, and our service providers may process data in other countries, including the United States and countries in the European Union. When we transfer personal data outside Nigeria, the UK or the EEA, we use the safeguards required by applicable law, such as standard contractual clauses or adequacy decisions.

11. Your rights

Depending on where you live, you may have the right to:

• access the personal data we hold about you and receive a copy;
• correct inaccurate data;
• delete your data;
• restrict or object to certain processing;
• receive your data in a portable format;
• withdraw consent at any time, where we rely on consent.

Residents of California also have the right to know what personal information we collect and how we use it, and not to be discriminated against for exercising their rights. We do not sell or share personal information as those terms are defined in California law.

To use any of these rights, email [email protected] from the address on your account. We will respond within 30 days. You also have the right to complain to a data protection authority, such as the Nigeria Data Protection Commission, or the authority where you live.

12. Deleting your data

You can delete your data at any time:

• In Upbird: go to Settings, then Account, then Delete account. This deletes your Brief, content, connected accounts and access tokens.
• One platform only: go to Settings, then Connections, and choose Disconnect. You can also remove Upbird in the platform's own settings (on Facebook: Settings & privacy, then Settings, then Apps and websites, then remove Upbird).
• By email: write to [email protected] with the subject "Delete my data" from the address on your account.

We will confirm by email and complete deletion within 30 days. Content already published to a platform stays there until you delete it on that platform.

13. Cookies

We use essential cookies to keep you signed in and to protect the Service. With your consent, we also use analytics cookies to understand how the site is used. You can change your choice at any time through the cookie settings on our site or in your browser.

14. Children

The Service is intended for businesses and people aged 18 or over. We do not knowingly collect personal data from children. If you believe a child has given us personal data, contact us and we will delete it.

15. Changes to this policy

We may update this policy from time to time. If we make a material change, we will notify you by email or in the Service before it takes effect. The date at the top shows when it was last updated.

16. Contact

Muzzlab Technologies
Nigeria
Email: [email protected]